Circular Economy: What’s in it for the media?

The predominant linear take-make-waste economy results in enormous damage to societies, economies and the environment, and a different approach is becoming increasingly urgent and necessary. One alternative is the circular economy, an emerging paradigm that provides many various opportunities while also requiring different priorities in different parts of the world.

On April 14, 2021, REVOLVE Circular convened an online press briefing highlighting the opportunities and challenges of a circular economy, and why more efforts are needed to educate citizens, business leaders and policy-makers on circularity. Four speakers from science, education and civil society in Africa, Europe and the USA briefed the attending journalists followed by a Q&A session:

• Jocelyne Landry Tsonang, Member of the Executive Committee of the African Circular Economy Network ACEN, Cameroon 
• Walter J.V. Vermeulen, Professor in Governance of Corporate Sustainability and Circular Economy, Utrecht University, The Netherlands 
• Kyle J Ritchie, Education Sustainable Design Lead for CannonDesign and Founder of Circular Economy Studio, USA 
• Sören Bauer, President of REVOLVE Circular, Germany 

You can download the presentations of the speakers here.

The press briefing was an official side event to the World Circular Economy Forum (WCEF) organized by the Finnish Innovation Fund Sitra.

Over 30 journalists from three continents attended and learned about circularity in line with their region enabling them to report about the circular transformation.