About the survey initiative
Imagine Circularity, the first-ever global survey on perceptions of circularity, seeks to understand how different stakeholders see and imagine the circular economy.
The aim is to engage one million participants from around the world to produce a representative sample of their views and understandings.
Designed for knowledgeable experts and newcomers alike, this survey introduces each participant to a range of basic concepts related to circularity and in turn enhances participants’ circular literacy, while also providing insights on the different understandings and perceptions on the topic across a wide range of stakeholders and countries.
As such, this survey is not about knowledge; it is about perception.
The survey is an initiative of REVOLVE Circular and the Copernicus Institute of Sustainable Development, who invite organizations around the world to join. The survey is light, easy to understand and in multiple languages; the findings of which will be analyzed and transformed into comprehensible reports after year 1.

About us, and how we came together
In January 2021, Sören Bauer had set out to develop a first global survey on how people perceive and understand circularity.
He contacted Walter Vermeulen and Martin Calisto Friant regarding permission to use their respective work on the circular economy action imperatives and on circularity discourses.
Walter and Martin decided to join the effort with in-depth scientific advice and REVOLVE Circular and the University of Utrecht signed a cooperation agreement to co-create and jointly implement the global survey initiative.
Stuart Reigeluth supports the initiative as overall strategic advisor and Vice-President of REVOLVE Circular.

Sören Bauer
President of REVOLVE Circular and Senior Advisor at REVOLVE

Stuart Reigeluth
Founder of REVOLVE Group and Vice-President of REVOLVE Circular

Prof. dr. W.J.V. Vermeulen
Professor in Governance of Corporate Sustainability and Circular Economy

Martin Calisto Friant
PhD Researcher – Copernicus Institute of Sustainable Development, Utrecht University