How do you imagine a circular economy?

The first-ever global “Circular Economy Perception Survey”

Learn the basics of a circular economy and take the survey

The survey has ended on 01 June 2022.
Results will be presented in September 2022.

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Or, download the invitation to join the initiative (PDF):
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“There are many definitions of the Circular Economy (CE), Circular Society, Circular World indeed, and there is not much research done in this area. Therefore, Imagine Circularity is a great initiative to collect more different understandings and definitions of CE, especially on this expected large scale. It will be helpful to see how different people understand and define CE, so that for example, as communicators we can start speaking their language and communicate CE in more effective ways to different audiences so that they can relate to CE more.”

Natalya Amirova, Recent graduate M.Sc. in Circular Economy M.A. in Design for Sustainability

Spread the word and help us reach one million participants

About the survey initiative

Imagine Circularity, the first-ever global survey on perceptions of circularity, seeks to understand how different stakeholders see and imagine the circular economy.

The aim is to engage one million participants from around the world to produce a representative sample of their views and understandings.

Designed for knowledgeable experts and newcomers alike, this survey introduces each participant to a range of basic concepts related to circularity and in turn enhances participants’ circular literacy, while also providing insights on the different understandings and perceptions on the topic across a wide range of stakeholders and countries.

As such, this survey is not about knowledge; it is about perception.

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Timeline 2021/22
Survey reports &
presentation of results
14 April 2021
28 February 2022
01 June 2022
September 2022

Join the initiative

Open to legal entities in countries, regions, cities, industries, universities, and other interested agencies, you are invited to join this global initiative.

The survey initiative believes in multi-stakeholder processes, co-creation and collective intelligence.

As knowledge managers and sustainability experts, we do not use these terms as buzzwords: we walk the talk. The initiative will grow and succeed the more organizations join the exercise, the more people are motivated to participate, and the more stakeholders wish to truly engage others on a transformation leaving linearity behind us.

We encourage local and regional authorities, non-profit organizations, international organizations, universities, businesses or industry associations to embrace this initiative, take ownership and pro-actively engage their respective audiences.

These partners already joined the initiative
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Open Science & Open Data

The two initiators, REVOLVE Circular and the Copernicus Institute of Sustainable Development, are committed to Open Science for publication and data management as far as possible and within ethical guidelines.

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In the Media

What’s in it for the media?

Imagine Circularity
is an initiative of

REVOLVE Circular is a non-profit organization registered in Austria; it advocates for the transformation towards an inclusive circular society. REVOLVE Circular is an initiative of REVOLVE, a Brussels-based sustainability communication agency.

The mission of the Copernicus Institute of Sustainable Development at Utrecht University is to have a positive impact on the transition to a sustainable society through the development of excellent and relevant knowledge.

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Spread the word and help us reach one million participants