Until 14 May 2021, we offer reduced fees for early birds who have successfully applied for one year membership of REVOLVE Circular. They can select their preferred survey partnership option subsequently. The annual membership fee is 45,- Euro and ends automatically after one year. All survey partnership options are available in the “Partners” section of this website. Potential sponsors are invited to contact us bilaterally.
Online Press Conference, 14 April
This Online Press Conference (OPC) will be held in English and French at 3pm CET / WAT. Only accredited journalists can attend on Zoom: please register in the media section of this website.
The OPC will also be live-streamed for the public on YouTube. Four short initial statements will be followed by a moderated 40 min Q&A session with the panelists: Jocelyne Landry Tsonang, ACEN; Professor W. J. Vermeulen, University of Utrecht; Kyle Ritchie, Co-author of “Circular Economy for Dummies”; Sören Bauer, President of REVOLVE Circular.
The first year of the survey will end on 15 January 2022; the deadline for partners to join officially is therefore 30 November 2021. All partners are expected to engage their respective audiences, mainly to help ensure the survey initiative can produce a representative sample of one million respondents globally.
Survey ends, 15 January 2022
It is what it is: by 15 January 2022 the survey is assumed to have been conducted in numerous languages, universities, cities and countries. Will the target of one million respondents have been achieved?
Survey reports, March 2022
In March 2022 the organizers will publish a series of reports on how people perceive circularity in different countries, cities or industries.
About the survey initiative
Imagine Circularity, the first-ever global survey on perceptions of circularity, seeks to understand how different stakeholders see and imagine the circular economy.
The aim is to engage one million participants from around the world to produce a representative sample of their views and understandings.
Designed for knowledgeable experts and newcomers alike, this survey introduces each participant to a range of basic concepts related to circularity and in turn enhances participants’ circular literacy, while also providing insights on the different understandings and perceptions on the topic across a wide range of stakeholders and countries.
As such, this survey is not about knowledge; it is about perception.
The survey is an initiative of REVOLVE Circular and the Copernicus Institute of Sustainable Development, who invite organizations around the world to join. The survey is light, easy to understand and in multiple languages; the findings of which will be analyzed and transformed into comprehensible reports after year 1.
Open to all who wish to join in communicating circularity, this survey is available for interested parties from universities, cities, regions, countries or businesses in different industries to use and customize to their context and environment. The survey will be launched officially on Monday, 19 April 2021. Any individual can take the survey free of charge and additional languages will be made available as the survey rolls out.
All official survey partners either join the project after successful application for REVOLVE Circular membership or become an officially accepted and recognized sponsor.
The co-initiators of the survey consider that the Circular Economy is an emerging paradigm which many different stakeholders have started to embrace – and understand, interpret, and apply in different ways. Some criticize the concept for narrowly focusing on resource challenges and resource efficiency while neglecting systemic societal concerns. Others aim to develop an agreed-upon definition, or a series of key elements or core principles of what the circular economy is or should be. Last but not least, there is increasing talk about a circular society rather than just a circular economy.
REVOLVE Circular and the Copernicus Institute of Sustainable Development have designed the survey in a way that it will inform each participant about circularity while the results will provide insights into the perception and understanding of what the circular economy means to each respondent. Participants can include corporate decision-makers in a wide-range of different industries, interested citizens and residents from all countries, plus researchers, policy-makers, and others. The survey introduces each participant to three core elements of the emerging circular economy paradigm:
1. Value Retention Options – also known as the circular economy’s ‘how-to-do’s, R strategies, or ‘action imperatives’.
2. Circular economy definitions for participants to choose their preference.
3. Various concepts and schools of thought at the origin of circularity.
The findings of the survey will inform policy-making processes, influence corporate decision-making, and (with time) help change consumption patterns globally. The results of the survey are to be compiled for the development of innovative open-access research and publications.
We use SurveyHero.com to create our online surveys. REVOLVE Circular is partnering with SurveyHero for the technical implementation of this survey which offers the added value of being global, multilingual and customizable to your context.
What’s in it for you? And what to expect?
Open to legal entities in countries, regions, cities, industries, universities, and other interested agencies, you are invited to join this global initiative.
The survey initiative believes in multi-stakeholder processes, co-creation and collective intelligence.
As knowledge managers and sustainability experts, we do not use these terms as buzzwords: we walk the talk. The initiative will grow and succeed the more organizations join the exercise, the more people are motivated to participate, and the more stakeholders wish to truly engage others on a transformation leaving linearity behind us.
We encourage local and regional authorities, non-profit organizations, international organizations, universities, businesses or industry associations to embrace this initiative, take ownership and pro-actively engage their respective audiences.
10 Benefits for Partners
Network with organizations building circular literacy
Contribute to a global effort on circularity perception
Find out how your audience perceives circularity
Customize the survey to your audience
Choose from over 60 languages
Build circular literacy and sensitize your audience
Increase your organization’s visibility
Co-produce a report on your audience’s perception
Support the global knowledge base on circularity perception
Participate in ground-breaking academic publications
Who can join? And what is your role?
While any individual can participate in the survey at any point in time after its launch in April 2021, only organizations can become partners.
Local, regional or national authorities, non-profit organizations, universities, intergovernmental organizations, businesses of all sizes, media organizations, industry associations, think tanks, foundations, and other organizations are eligible to join the initiative.
The stepwise process towards joining the global survey effort as an official partner or sponsor is explained in the how to join section.
Official partners and sponsors of the survey initiative will take responsibility for engaging and bringing the survey to their respective audience – which can be a university, a city, a country, a specific industry or other. They can customize the survey for their audience and are expected to contribute proactively to the overall objective of creating a representative sample of one million respondents globally.
The only condition is to maintain the five core questions while two of three partnership options will enable partners to extend and customize the core survey by another five questions maximum, co-created and approved by the Copernicus Institute of Sustainable Development. It will also be possible to join the survey initiative as a basic RETHINK partner and upgrade your partnership option throughout 2021.
These partners already joined the initiative
How to Join
Steps towards joining
Any kind of organization can join and support the initiative as a partner or sponsor. You are invited to a series of information sessions throughout 2021 to learn more about the core elements of the initiative, the partnership options and how we will deploy and co-brand the survey.
You can customize your survey.
Depending on your selected option, partners can complement the five question survey by another five questions maximum to generate findings for their respective audience while also contributing to the global survey results. Other partners may just want to maintain the core survey as is and translate it into one or more further languages.
All partners and sponsors will increase their visibility and are expected to disseminate the survey through appropriate channels to engage their respective audiences.
There are two ways to officially join the initiative:
Your organization becomes a member of REVOLVE Circular and joins the survey initiative as an official partner
Interested sponsors are invited to join one of the information sessions; you will find out more and we shall make time available to discuss the modalities and conditions of your sponsorship bilaterally.
Your options to become an official partner of Imagine Circularity
All REVOLVE Circular members can choose from any of the partnership options below to officially join the survey initiative Imagine Circularity. The annual REVOLVE Circular membership fee for organizations is 45,- Euro in the first year; membership ends automatically after one year unless you extend it. Please apply for REVOLVE Circular membership first; we are open for any organization while we reserve the right to reject applications. After successful application, select your preferred partnership option. You can also upgrade your partnership option until 30 November 2021.
In case you do not wish to become a member of REVOLVE Circular, contact us for sponsorship options.
The information on the options below was updated on 10 April to provide more clarity and specificity as to their respective benefits.
Before 14 May for early birds
Collaboration is precious, and systemic change is more necessary than incremental steps.
We welcome your mutually-beneficial in-kind contribution to join the initiative – we are open to everything but recycling (that’s the last resort).
15 May – 30 Nov. (Survey ends on 15 Jan. 2022)
REPLACE option: This partnership option is flexible in terms of your in-kind contribution while it is limited in terms of its benefits. This is because ‘Imagine Circularity’ is an entirely independent multi-stakeholder initiative which has not received any core funding (yet). As a non-profit we need to cover our basic costs and thus can only offer limited benefits to all partners selecting the “Replace” partnership option.
Join a global network of organizations building circular literacy
Be an official partner of the first global survey effort on people’s beliefs and opinions on circularity
Participate in bi-monthly online meetings on the progress of the survey and circular literacy activities
Gain visibility with your logo on the main survey webpage and global report (March 2022)
Grow the knowledge base on people’s beliefs and opinions on circularity
Participate in ground-breaking academic publications (For academic partners only)
Get early access to the data on your respective audience
Customize the survey with up to five additional questions and to find out how your audience (university, city & region, country, industry) perceives circularity
Create the survey in one more language (in addition to the existing language versions), choosing from over 60 languages available
Co-produce a basic 12 page report (English only) on your audience’s circularity perceptions
Your logo on dedicated audience webpage and your respective audience report
Your logo everywhere: on all main webpages, all reports, etc.
Co-produce an extended 20-24 page report in English and one other language on your audience’s circularity perceptions
Contribute a quote to effectively disseminated global Press Releases in multiple languages (14 April 2021, early December 2021, March 2022)
Contribute an editorial, interview or other content to the first global report on how people view and understand circularity
Co-design the second phase of the survey initiative, after April 2022
The two initiators, REVOLVE Circular and the Copernicus Institute of Sustainable Development, are committed to Open Science for publication and data management as far as possible and within ethical guidelines.
All the data generated and other resources used for the global survey initiative follow the European Open Science policies as well as those of Utrecht University.
During 2021 we shall decide on one of these licenses for the data generated by the survey. Of course, this applies to non-personal data only i.e. data which does not contain information about specific individuals.
“Why citizens, policy-makers, and business leaders need to learn about the circular economy”
Join high-level panelists from Africa, Europe and the USA in Online Press Conference on 14 April
The predominant linear take-make-waste economy results in enormous damage to societies, economies and the environment, and a different approach is becoming increasingly urgent and necessary. One alternative is the circular economy, an emerging paradigm that provides many various opportunities while also requiring different priorities in different parts of the world.
On Wednesday, April 14, 2021, at 3pm CET, REVOLVE Circular will convene an online press conference highlighting the opportunities and challenges of a circular economy, and why more efforts are needed to educate citizens, business leaders and policy-makers on circularity. Four speakers from science, education and civil society in Africa, Europe and the USA will briefly address the attending journalists and subsequently answer your questions:
Jocelyne Landry Tsonang, Member of the Executive Committee of the African Circular Economy Network ACEN, Cameroon
Walter J.V. Vermeulen, Professor in Governance of Corporate Sustainability and Circular Economy, Utrecht University, The Netherlands
Kyle J Ritchie, Education Sustainable Design Lead for CannonDesign and Founder of Circular Economy Studio, USA
Sören Bauer, President of REVOLVE Circular, Germany
Their presentations will be followed by a moderated 40 min Q&A session.
Attending journalists will learn about circularity in line with their region which will enable them report about the circular transformation, presenting and informing the masses on the opportunities and challenges of circular business models and policies to influence businesses, policymakers, financiers, and other stakeholders. Journalists who wish to receive a copy of a Book entitled “Circular Economy for Dummies” co-authored by one of the panelists (available to review and to interview the authors for a story) are welcome to notify our team ahead of the event, so we coordinate delivery around the book’s official publication date of 27 April.
All journalists are welcome to send questions on the subject relevant to their territories ahead of the event to enable panelists address them during the event. The deadline for sending questions is 13 April CoB.
Accreditation form for journalists
Who we are
About us, and how we came together
In January 2021, Sören Bauer had set out to develop a first global survey on how people perceive and understand circularity.
He contacted Walter Vermeulen and Martin Calisto Friant regarding permission to use their respective work on the circular economy action imperatives and on circularity discourses.
Walter and Martin decided to join the effort with in-depth scientific advice and REVOLVE Circular and the University of Utrecht signed a cooperation agreement to co-create and jointly implement the global survey initiative.
Stuart Reigeluth supports the initiative as overall strategic advisor and Vice-President of REVOLVE Circular.
President of REVOLVE Circular and Senior Advisor at REVOLVE
Sören Bauer is a strategic change communicator and knowledge manager with twenty years of experience in multi-stakeholder communication and engagement processes in Europe, Africa and the Middle East.
He focuses on building and growing REVOLVE Circular, a non-profit organization registered in Austria, and which advocates for a systemic shift away from a linear take-make-waste economy to an inclusive and circular refuse-reduce-rethink society.
Sören holds an MSc in Sustainability Management, an MA in Development Studies as well as a diploma in Knowledge Management and a certificate in strategic communication for governance reform.
Founder of REVOLVE Group and Vice-President of REVOLVE Circular
Walter Vermeulen, professor at the Copernicus Institute of Sustainable Development of Utrecht University (NL), Vermeulen has a long-standing experience in analyzing progress in implementing sustainability practices in business in many different countries, both inside companies and in their socio-economic networks.
He focuses on new forms of private governance in (international) supply chains, both in Europe as well as in supplier countries and on practices of circular economy.
Martin Calisto Friant is a PhD Researcher on the discourse, theory and practice of the circular economy at the Copernicus Institute of Sustainable Development, Utrecht University.
He has an interdisciplinary academic background on international development studies, political ecology and urban planning from McGill University, University of Melbourne, and University College London.
Martin has over seven years of professional experience in sustainability, nature-based solutions and international cooperation, working on several projects in Africa, Europe, Oceania and the Americas. See his publications here.
For more information
is an initiative of
REVOLVE Circular is a non-profit organization registered in Austria; it advocates for the transformation towards an inclusive circular society. REVOLVE Circular is an initiative of REVOLVE, a Brussels-based sustainability communication agency.
The mission of the Copernicus Institute of Sustainable Development at Utrecht University is to have a positive impact on the transition to a sustainable society through the development of excellent and relevant knowledge.